Internet vs. Traditional Advertising

Traditional advertising outlets such as television, radio, and other print media (magazines, newspapers, billboards, etc.) can be effective, but they can no longer duplicate the range and precision of Internet advertising. Furthermore, these older forms of advertising are extremely expensive. This is because with such advertising, you’re sending a message to a large amount of people, who may or may not need your service. Furthermore, this type of advertising requires repeated runs to penetrate the awareness of an already information-overloaded population.

The old, outdated form of advertising is passive and most people will attempt to skip or ignore the advertisement. The new, modern form of advertising via the Internet includes active participation from the client who is seeking you out. This creates a more cost effective advertising model. One in which the advertisement is reaching exactly the people who are most interested in and most likely to use your service.

Internet vs. Local Telephone Directory

Local Telephone Directory advertising is increasingly being replaced by Internet alternatives. It is evident in these directories aggressively establishing their own Internet presence. These ads also prove less useful for people needing to contact lawyers that work in an area far from where they actually reside. How will they find the lawyer they’re looking for? The Internet makes this possible and offers more than just a directory listing. Often times a client will post a review of their experience with a particular firm or attorney. These reviews are very helpful when deciding which attorney or law firm would best suit the client’s matter.

The Internet and Search Engine Optimization

Search engines are arguably the most efficient, most cost-effective form of marketing and advertising on the Internet. It is important, nonetheless, to consider that 92% of web consumers use search engines to shop and buy [NPD Group Study]. That figure includes services that are “bought.” Services like legal representation. With 80% of the U.S. population online, that’s a lot of potential clients looking for help.

Over 100 million adults use the Internet; this figure continues to grow each year. As the number of websites on the Internet increases, it is becoming more difficult for attorneys and firms to be found on the major search engines (Google, MSN, Yahoo or AOL.) We help drive traffic to your law practice and/or website by ranking within the first few pages of results (Google, MSN, Yahoo or AOL) using as many of the search terms pertaining to the law industry as possible, e.g. “car accidents,” “personal injury lawyer,” “elder abuse” and “wrongful death.” These search terms are also applied to over 300 of our legal websites. This enhanced exposure through our advertising across the internet and all local directories will make your information available to more potential clients.

What We Charge

We are still in the process of updating, changing, and customizing our more than 300 websites, so our services our free for the time being, but our advertising won't be free forever. As we increase our exposure in this market, we will prove to you that you will get client leads through our professional law sites. We are working to increase your visibility on the web, promoting your name and your practice through informative articles on the web.

We will notify all of our professionals long before we start charging for advertising. When we do start charging, we will be sure that you will want to advertise here to keep the flow of valuable new client leads coming.

How Our Law Sites Drive Potential Clients Your Way

We use our skills and resources to get the best placement in the most popular search engines. Notoriously, the major search engines don't service searches for local products and services very well. (Click here for media coverage.) That means with our more than 300 web sites, your advertisements are guaranteed better exposure.

It’s not merely ad ‘space’ we provide; our work for you includes search term research, conversion tracking, testing and more to improve the quality of the responses you receive. We increase links and traffic to your web site, increasing your web site's ranking in the search engines. The work is constant and ongoing, and we use your feedback to improve it as well.

Valuable Content

Unlike simple lists of local professionals, our sites have valuable content from our featured professionals, making it a valuable resource to our visitors and projecting the professionalism of your practice.

What We Need From You

Contact information: Email us your name and corporate name as you would like it to appear along with your web site address and any other contact information you find important.

Graphics: Email us your logo, your photo or any other graphics you'd like us to use. We'll design your ads.

Practice description: Email us with a 2 or 3 sentence description of your practice to appear on the featured professionals’ page.

For more information please contact: